How big is the potential market?
- Revenue of content industry was worth more than $ 190 billion in the year 2016 and is expected to be worth more than $ 313 billion by the year 2019
- From early researchers it is estimated that almost $ 31 billion a year of UK consumer spending is potentially influenced by online reviews
- The market cap of travel review industry in 2015 was worth more than $ 1 billion in North America alone
- UN World Tourism Organization is projecting 1.8 billion tourists by 2030